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Monthly Archives: July 2015

Why metrics matter

Reach x Frequency x Message = Results. That equation is the most proven formula for success in advertising. In our last post, we focused on reach (or audience). This post will focus on frequency, or what many marketing professionals consider “metrics.” Frequency is often the hardest part of advertising strategy for business owners to understand […]

Know your audience, build your business

Keep it simple. It’s an adage we use a lot in the advertising industry, and for good reason. No matter how convoluted modern marketing strategies may seem, advertising success has continued to follow a relatively simple equation: Audience x frequency x message = results Figure out who you need to reach, how many times, and […]