Company honored for expanding its market to the Middle East
Statesville, NC: Recent efforts by Kooks Headers and Exhaust to export performance products to new markets have gained national attention.
The company has been awarded the prestigious Export Achievement Certificate from the United States Department of Commerce, International Trade Administration, in recognition of recent accomplishments in opening and expanding its aftermarket exhaust market in the Middle East.
“The Export Achievement Certificate is a U.S. Department of Commerce award designed to showcase the important role that exporting plays in our national economy, to highlight the contributions made by exporters—especially small- and medium-sized enterprises—to their local communities, and to recognize new exporters,” said Eduard Roytberg, Senior International Trade Specialist – Global Automotive Team for the U.S. Commercial Service.
Kooks was recommended for the award by the Specialty Equipment Market Association, and company officials accepted the certificate from Andres Castrillon, Automotive Team Leader, International Trade Administration, during the 2016 SEMA Show.
“By increasing the prominence and visibility of exporters in their communities and through industry events like the SEMA Show, this award encourages new exporters to continue exporting and strengthens partnerships,” Roytberg noted. “Kooks was specifically recognized for its aggressive efforts in entering and expanding markets in the Middle East—partially as a result of the assistance provided through the U.S. Department of Commerce and SEMA partnership, and namely through programs like the annual SEMA Middle East Business Development Conference.”
Kooks Headers and Exhaust has been exporting to the Middle East for more than 10 years. However, with the recent help of international sales manager Jack Tese, the company has increased their distribution to the area significantly. The Kooks team has also spent time traveling to the area to train and work with their customers and the results are clearly being seen.
“The Middle East is one of our favorite demographics,” Kooks Headers and Exhaust Director of Sales and Marketing Chris Clark said. “Never have I seen a customer base that is so entrenched in making their vehicles faster and pushing them to the limits. Our customers and dealers there give us the best trial for our products and we are grateful for the friendships that have brought them into the Kooks family. We look forward to going back every year.”
During the SEMA Show, Kooks also received a Global Media Award from the country of Brazil for its new 2016 Chevy Camaro Headers and Green Catted system.
For the past 55 years, Kooks Headers and Exhaust has built a sterling reputation in the performance aftermarket and racing industry for their relentless dedication to quality, performance and innovation. To learn more about Kooks Headers and Exhaust, visit them at in PRI booth #4651 or go to www.kooksheaders.com.
