Performance Business Media

You Are Viewing

Monthly Archives: July 2017

PWA Newsline Column

Launching a new product can be a daunting project for any manufacturer, so when the R&D is finally complete, the testing is done and part numbers are finally set, it’s important to implement a strategic marketing plan to ensure  optimal impact on the market. Follow these best marketing practices to guarantee your product launch receives […]

Email Marketing to Consumers

Without a doubt, email marketing is one of the most efficient and targeted ways to reach consumers. And while companies that sell direct-to-consumer have been utilizing email marketing for more than a decade, companies that sell through distributors and retailers must approach email marketing with a more nuanced strategy. It’s much simpler to create an […]

Retargeting and Identifying Influencers

There is a dichotomy in social media marketing which has become more apparent as what was once considered a niche of overall marketing strategy now controls the lion share of companies’ advertising budget. Since the beginning of modern marketing, there has been two forms of advertising, what we now call “Paid advertising” For the sake […]

Turbocharge your Bottom Line with Engine Professional Rewards

AERA Engine Professional Rewards adds to the bottom line for manufacturers & suppliers while increasing shop profit margins.  How does it work? Kingsport, TN: Attention all engine builders, machine shops, installers, rebuilders, and performance shops… Did you know the Engine Professional Rewards (EPR) program presented by AERA Engine Builders Association was specifically crafted to improve […]