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EATON Detroit Spring partners with motorsports marketing company Performance Business Media

  DETROIT, MICHIGAN – Leaf and coil springs specialist EATON Detroit Spring has announced a partnership with Performance Business Media. The motorsports marketing firm will act as EATON’s agency of record for media placement, creative and public relations. “It’s an honor to partner with the talented folks at EATON Detroit Spring,” Kent Bradley of Performance […]

PWA Newsline Column

Launching a new product can be a daunting project for any manufacturer, so when the R&D is finally complete, the testing is done and part numbers are finally set, it’s important to implement a strategic marketing plan to ensure  optimal impact on the market. Follow these best marketing practices to guarantee your product launch receives […]

Email Marketing to Consumers

Without a doubt, email marketing is one of the most efficient and targeted ways to reach consumers. And while companies that sell direct-to-consumer have been utilizing email marketing for more than a decade, companies that sell through distributors and retailers must approach email marketing with a more nuanced strategy. It’s much simpler to create an […]

Retargeting and Identifying Influencers

There is a dichotomy in social media marketing which has become more apparent as what was once considered a niche of overall marketing strategy now controls the lion share of companies’ advertising budget. Since the beginning of modern marketing, there has been two forms of advertising, what we now call “Paid advertising” For the sake […]

Turbocharge your Bottom Line with Engine Professional Rewards

AERA Engine Professional Rewards adds to the bottom line for manufacturers & suppliers while increasing shop profit margins.  How does it work? Kingsport, TN: Attention all engine builders, machine shops, installers, rebuilders, and performance shops… Did you know the Engine Professional Rewards (EPR) program presented by AERA Engine Builders Association was specifically crafted to improve […]

Kooks LS Engine Turbo Swap Shorty Headers

STATESVILLE, NORTH CAROLINA: LS Swap the world! If you have thought about LS Swapping your ride, and are planning on adding turbos, a high quality Header solution is finally available from Kooks Headers & Exhaust. Race-tested and dyno-proven, the LS Engine Turbo Swap Stainless Steel Shorty Headers  are available in both upswept and downswept universal […]

Creating Connections: Partnership with Quality Tracks & Series Boosts Contingency Connection’s ability to Bring National Sponsorship to Grassroots Racers

Continuing its mission of introducing the best performance parts manufacturers to local racing communities, Contingency Connection has added more than two-dozen highly respected racetracks and series to its 2017 grassroots Racer Rewards support program. The largest grassroots motorsports marketing platform in the U.S.A., Contingency Connection brings product suppliers and track owners together to benefit local […]

Wired for Success: ididit’s acquisition of Vintage Wires connects today’s customizers with the past

TECUMSEH, MICHIGAN: Custom steering column company ididit has made further inroads with fans of unique hot rods and customs with its acquisition of Vintage Wires, a Holland Michigan-based business offering classic ignition cable sets. Vintage Wires Ignition Cable Sets include 7.8mm spark plug wires featuring a lacquer-covered cotton braid. They are EPDM silicone insulated, with […]

Kooks 2015+ Ford F-150 5.0L Coyote Stainless Steel Exhaust System

STATESVILLE, NORTH CAROLINA: Drivers looking to power up their Ford F-150 need not look further than the impressive new Kooks Headers and Exhaust complete stainless steel exhaust system for 2015+ Ford F-150 5.0L Coyote. The 2015+ Ford F-150 5.0L Coyote complete stainless steel exhaust system (part #13612200/#13613300/#13614100) includes headers, exhaust pipe and mufflers. The system […]

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