Who We Are
At Performance Business Media, we realize how much faster the world is moving today. We are developing new and creative ways of reaching and communicating with target markets. From emerging digital platforms to powerful public relations tactics, we are constantly researching ideas to separate trends from proven strategies.
The Creative Key
We understand the balance between advertising and art. Our goal is to apply creativity and imagination within your marketing strategy to achieve growth for your business.
We are dedicated to building special partnerships with our clients, keeping their goals at the top of our agenda. We always strive to fulfill marketing objectives on time and on budget.
Let’s Grow Together
At Performance Business Media, we are different from our competitors because we are an independent agency with the creative ingenuity of a major media firm without the institutionalism of a corporation. We believe in forming long lasting relationships with our clients, which is why we have never worked with two clients in the same industry niche. A lot of agencies call themselves full-service, but at Performance Business Media, we like to think of ourselves as more than a service. We are our clients’ partners, as invested in their success as they are, and with them every step of the way.
Fuel for your Business
DETROIT, MICHIGAN: It may be turning 80 years old in 2017, but EATON Detroit Spring still has a spring it its step. Founded during the Great Depression and located across the street from the site of the former Tiger Stadium in Detroit, the company has built a reputation as the premier manufacturer of leaf and […]
DETROIT, MICHIGAN – Leaf and coil springs specialist EATON Detroit Spring has announced a partnership with Performance Business Media. The motorsports marketing firm will act as EATON’s agency of record for media placement, creative and public relations. “It’s an honor to partner with the talented folks at EATON Detroit Spring,” Kent Bradley of Performance […]
Launching a new product can be a daunting project for any manufacturer, so when the R&D is finally complete, the testing is done and part numbers are finally set, it’s important to implement a strategic marketing plan to ensure optimal impact on the market. Follow these best marketing practices to guarantee your product launch receives […]
Without a doubt, email marketing is one of the most efficient and targeted ways to reach consumers. And while companies that sell direct-to-consumer have been utilizing email marketing for more than a decade, companies that sell through distributors and retailers must approach email marketing with a more nuanced strategy. It’s much simpler to create an […]
There is a dichotomy in social media marketing which has become more apparent as what was once considered a niche of overall marketing strategy now controls the lion share of companies’ advertising budget. Since the beginning of modern marketing, there has been two forms of advertising, what we now call “Paid advertising” For the sake […]
AERA Engine Professional Rewards adds to the bottom line for manufacturers & suppliers while increasing shop profit margins. How does it work? Kingsport, TN: Attention all engine builders, machine shops, installers, rebuilders, and performance shops… Did you know the Engine Professional Rewards (EPR) program presented by AERA Engine Builders Association was specifically crafted to improve […]
STATESVILLE, NORTH CAROLINA: LS Swap the world! If you have thought about LS Swapping your ride, and are planning on adding turbos, a high quality Header solution is finally available from Kooks Headers & Exhaust. Race-tested and dyno-proven, the LS Engine Turbo Swap Stainless Steel Shorty Headers are available in both upswept and downswept universal […]
Continuing its mission of introducing the best performance parts manufacturers to local racing communities, Contingency Connection has added more than two-dozen highly respected racetracks and series to its 2017 grassroots Racer Rewards support program. The largest grassroots motorsports marketing platform in the U.S.A., Contingency Connection brings product suppliers and track owners together to benefit local […]
TECUMSEH, MICHIGAN: Custom steering column company ididit has made further inroads with fans of unique hot rods and customs with its acquisition of Vintage Wires, a Holland Michigan-based business offering classic ignition cable sets. Vintage Wires Ignition Cable Sets include 7.8mm spark plug wires featuring a lacquer-covered cotton braid. They are EPDM silicone insulated, with […]
STATESVILLE, NORTH CAROLINA: Drivers looking to power up their Ford F-150 need not look further than the impressive new Kooks Headers and Exhaust complete stainless steel exhaust system for 2015+ Ford F-150 5.0L Coyote. The 2015+ Ford F-150 5.0L Coyote complete stainless steel exhaust system (part #13612200/#13613300/#13614100) includes headers, exhaust pipe and mufflers. The system […]
Clients Are Saying
It has been my pleasure to work with all of the talented people at Performance Business Media. And everyone here at Meyers Publishing greatly appreciates their attention to detail and the speed and thoroughness they exhibit when getting our client’s materials over to us. – Andrew Meyers, Meyers Publishing
“The team at PBM has continued impress with every project. Always delivering creative content, efficient work flow and on-time service. This year they have exceeded expectations with the layout and design quality of The Supply Channel publication. I never feel like just another job to the PBM team; they treat PWA as part of their family.” – Tracie Nunez, CAN President
“In those rare instances I work with an agency, I often rely on the exceptionally talented individuals at Performance Business Media. Arrogance free, you won’t find them pushing a packaged agenda. Rather you will find your goals quickly achieved by working with a small group of people who take your business as seriously as you do.”
“We made a change in the direction of our marketing program here at Jiffy-tite. We hired Performance Business Media and from the very start we know we had made the correct decision. Working with the folks at PBM has been a pleasure, very courteous listens to what our needs are and supports us in all of our needs. The team has helped us with were we should be placing our ads and also making sure that we get what we pay for which has been a great help to us. The art work that they products is second to none and we have started to see results from all of the hard work they have put in.”
“Our work with Kent and his team at Performance Business Media has helped us stay focused. They have a professional service and personal touch that is hard to find. Their timing and quality have always met our expectations.”
Thermo Tec Automotive
“Kent and his team at Performance Business Media have recently taken on our media needs here at Thermo Tec Automotive. In a very short period of time PBM successfully organized and developed a plan to execute all of our print and digital creative. Icertainly endorse Kent and his staff as they hit the ground running and they have proven to be a valuable asset to our marketing efforts.”
“Performance Business Media has been able to accomplish more in six months than I have been able to get done in three years. Our Facebook page now has genuine followers who want to hear what we say! PBM keeps them engaged so that when I have announcements of a new product or other news my followers see it immediately! And, they tell their friends.”
Drag Illustrated Magazine
“As a sales rep at one of the industries leading marketing platforms – I can honestly say that working with Kent and Cammie at Performance Business Media was eye opening. They completely understand that the trend has shifted from the traditional method of displaying product and prices to a new content driven multi media marketing concept. Kent and Cammie have created a constant flow of product features and press releases for their clients and have selectively distributed them to highly targeted media outlets. I see them pop up in my inbox every day. I work for a company that uses a print-web-social platform and it requires a steady stream of relevant content and quality ad copy…. these guys deliver.” – Will Mandell