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DETROIT, MICHIGAN: It may be turning 80 years old in 2017, but EATON Detroit Spring still has a spring it its step.

Founded during the Great Depression and located across the street from the site of the former Tiger Stadium in Detroit, the company has built a reputation as the premier manufacturer of leaf and coil springs and related attaching parts for the restoration and street rod markets.

“My grandparents, Frank and Grace Eaton, started this company in 1937,” says grandson Mike Eaton, who now leads the business with his daughter, Kim. “At a time when most of the country was stalled in fear, they only saw opportunity.”

That opportunity was in the form of the aftermarket division of Detroit Steel Products, which the Eatons purchased for $11,000.

“With this risk, they started building their personal empire and picked themselves to win when others were too afraid to play,” Mike notes.

A few years later, when their original lease expired, the Eatons moved production to the corner of Michigan and Trumbull—across from the former home of the Detroit Tiger baseball team. The company is still there today, manufacturing springs and components for the classic vehicles it has watched debut and mature over the decades.

In fact, EATON Detroit Spring now has over 24,000 OEM spring blueprints for more than 166,000 vehicle applications, ensuring a perfect fit for nearly any classic, muscle car or hot rod application that comes its way.

“Our blueprints give us the edge in leaf spring design and manufacture over everybody else in the industry,” Mike Eaton believes. “If you give us accurate information and install your springs correctly, you’ll never have a problem with them.”

One of the secrets to EATON Detroit Spring’s success is its team of experts that are always willing to help.

“Have a question, don’t know what to get, or just want to order from somebody who knows what they’re talking about?” Mike asks. “That’s what we specialize in.”

Others may sell springs, we make them.

Just as it has for the past 80 years.

About EATON Detroit Spring: Founded in 1937, Eaton Detroit Spring has over 24,000 OEM Spring Blueprints and more than 166,000 stock spring applications. With an expert design staff available for custom applications, EATON Detroit Spring helps maintain American automotive icons by manufacturing leaf and coil springs in Detroit, Michigan. For more information, go to www.eatondetroitspring.com or call (313) 963-3839.

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DETROIT, MICHIGAN – Leaf and coil springs specialist EATON Detroit Spring has announced a partnership with Performance Business Media. The motorsports marketing firm will act as EATON’s agency of record for media placement, creative and public relations.

“It’s an honor to partner with the talented folks at EATON Detroit Spring,” Kent Bradley of Performance Business Media said. “They are a legend in our industry, and we’re truly excited to help spread the word about their great products.”

Celebrating its 80th anniversary in 2017, EATON Detroit Spring is known for its leaf and coil springs for the restoration and street rod markets. The company has obtained more than 24,000 OEM spring blueprints over the years, and manufactures its products in the heart of Detroit.

“EATON Detroit Spring has an interesting story to tell, and we’re looking forward to working with Kent and his team to connect with customers and the industry,” Mike Eaton said. “Experience, quality and dedication has put us on the leading edge in leaf spring design and manufacture over everybody else in the industry, and this new partnership will keep pushing us forward.”

Performance Business Media represents the marketing interests of top aftermarket and motorsports companies. With more than 20 years of experience in motorsports media, PBM specializes in strategic media placement, impactful creative and powerful brand storytelling to deliver results for clients. For more information, visit www.performancebusinessmedia.com

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