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Creating Connections: Partnership with Quality Tracks & Series Boosts Contingency Connection’s ability to Bring National Sponsorship to Grassroots Racers
Continuing its mission of introducing the best performance parts manufacturers to local racing communities, Contingency Connection has added more than two-dozen highly respected racetracks and series to its 2017 grassroots Racer Rewards support program.
The largest grassroots motorsports marketing platform in the U.S.A., Contingency Connection brings product suppliers and track owners together to benefit local racers through its national Racer Rewards program. Manufacturers provide support for tracks and traveling series; sponsors receive exposure to local racers, fans, shops, and businesses; and racers can earn thousands in additional contingency awards to help them pay racing expenses.
This year will mark record highs for Contingency Connection’s Racer Rewards program with a record number of manufacturers posting over 200 products; and a record 58 tracks and series hosting nearly 2,000 events national
ly. This expansion provides sponsors an immeasurable opportunity to get their brands, products, and services in front of over 18,000 competitors and 50,000 spectators per week.
Each year, Contingency Connection continues to evolve offering new categories of racing and new venues and this year is no exception. Competition includes dirt, paved, drag, sand drags, road course, import, motorcycle, tractor pull, and diesel events. And it’s not just the additional number of racetracks and series for 2017 that has officials excited about the upcoming season—it’s the fact that the tracks and series are some of the top racing venues in the country.
“While it is true that we have signed the most tracks and series in our 23-year history,” notes Jackie Ressa of Contingency Connection. “It is also the best-quality compilation of tracks and series in our history.”
New partnerships include high-profile Macon, Jacksonville, Quincy, Highland, and Lincoln Speedways in Illinois, and their well-known owners:
- Now in its 72nd season of racing, Mighty Macon is a tight, high-banked, 1/5-mile track that hosts top series such as the Lucas Oil Late Model Dirt Series, Summer Nationals Late Models, Tony Stewart’s Arctic Cat All-Star Sprint Cars, USAC National Midgets, MOWA Sprints, POWRi Midgets and more. The track is co-owned by Tony Stewart, Ken Schrader, Kenny Wallace, and Bob Sargent.
- Central Illinois’ Jacksonville Speedway and Quincy Raceways feature thrilling dirt track racing every Friday and Sunday night of the season and are operated by 2015 DIRTcar UMP Promoter of the Year Kenny Dobson and his group CILTRAK, which also operates the Neal Tire MOWA Sprint Car Series. During their time promoting Jacksonville and Quincy each venue has hosted two World of Outlaw Events for the first time: Late Models at Quincy Raceways in 2015 and 2016 and Sprint Cars at Jacksonville in 2014 and 2016.
“The Contingency Connection Racer Rewards program is the best,” said Kenny Wallace former NASCAR driver. “It reminds me of when my dad (Rusty Wallace) raced. One of the biggest thrills for our racing family was when we were given free product at our local racetrack.”
Newly enrolled tracks like Kenny Wallace’s’ Macon Speedway join a loyal family of Contingency Connection track partners–many of which have been with the Racer Rewards program for 10-20 years! Tracks such as Memphis International, National Trail Raceway, Richmond Dragway, Mobile Dragway, New Smyrna Speedway, Valley Speedway, and the Corn Belt Clash Dirt Late Model Series recognize the value that the program brings to their competitors, fans, local shops, and supporting businesses, as they continue to promote the program locally, in support of grassroots racing nationally.
For more information about joining Contingency Connection’s fast-growing partner network of racers, shops, sponsors, tracks, and series–visit contingencyconnection.com